In pursuit of fostering creative and cultural economy, Ms. Aalia Jafar, Director of International Relations at ICCIA, and Ms. Samrah Qureshi, International Relations Specialist, had a productive meeting with Mr. Abdul Aleem Lashari, Secretary, Culture, Tourism, Antiquities and archives department, Government of Sindh, where they delved into ICCIA’s innovative program for boosting the creative and cultural economy across its member states and beyond.